Since the passage of the 2018 Farm Bill, which legally recognized the production and growth of hemp plants, CBD has been cropping up as the country’s hottest new wellness trend. People have started using CBD pain relief rub, inhaling CBD through a vaping device, and even ingesting CBD through infused food and beverages. You can buy CBD oil in all 50 states because it’s now federally legal.

Recently Ben & Jerry’s announced that if the FDA approves, the company will introduce new CBD-infused ice cream flavor.

What is CBD?

Cannabidiol, or CBD, is a safe and non-psychoactive compound that can be derived from the hemp plant or synthetically derived in a laboratory setting. CBD is one of thousands of compounds produced by the cannabis plant, and the most well-known of these compounds are called cannabinoids. The two most popular and abundant cannabinoids in the cannabis plant are THC and CBD.

THC, unlike CBD, is psychoactive and can, therefore, produce an intoxicating high when inhaled or ingested. The different chemical makeup of CBD ensures that users will not experience a high, unlike users of THC. Instead, when ingested, or applied to the skin through CBD hemp oil for pain, it interacts with the nervous system to reduce the amount of pain messages sent to the brain, which in turn reduces pain and inflammation.

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How can CBD help me?

Although research on the therapeutic benefits of CBD has been somewhat limited pre-2018, and much of it has been focused on animal subjects with extrapolations for its effects on humans, many people swear by CBD products, including multiple celebrities and public figures.

The FDA has also approved its first cannabis-based medication, called Epidiolex, designed to treat epilepsy, because of CBD’s ability to lessen the frequency and intensity of epileptic seizures. This medication was also used in a study conducted on people suffering from opioid addiction, which demonstrated that CBD usage results in less frequent and intense cravings for the addictive substances.

In addition to these more intense issues, CBD can help relieve symptoms of chronic pain, joint pain, sports injuries, soreness, and a myriad of other conditions.

CBD and Food

CBD oil is tasteless, which makes it ideal for infusing into foods. Although the FDA still has yet to release clear-cut guidelines about its regulations for CBD-infused foods, which means that most chain restaurants have abstained from adding CBD into their menus, many boutique hotels and restaurants have dabbled with incorporating the compound into their food and beverage options.

Bars in Colorado, where cannabis is legalized recreationally as well as medically, have done the most experimentation with CBD in their alcoholic beverages, both mixing it with specially chosen cocktail ingredients via CBD-infused bitters and offering it as an addition to any drink of the customers’ choosing.

CBD and Ben & Jerry’s

CBD and Ben & Jerry’s

Vermont-based ice cream company Ben & Jerry’s has long been at the forefront of social justice movements and in support of progressive politics. Some of their flavor titles in the past have been cheeky nods to the usage of illicit substances, but they are being nothing short of transparent in their push for FDA approval of non-psychoactive CBD-infused foods.

To that end, Ben & Jerry’s announced the release of a new flavor, infused with CBD, which will only appear on grocery store shelves should the FDA legislation allow it to do so. With this announcement, Ben & Jerry’s encourages its fans to push the FDA toward legalizing and regulating a flourishing market for CBD-infused foods. Ben & Jerry’s hopes this push from them will work similarly to their other advocacy efforts for other progressive causes.

Final Thoughts

Ben & Jerry’s is pushing on behalf of not only small business owners who want the stigma to be taken away from CBD and CBD-infused edible products but also on behalf of other larger businesses who could potentially make large profits off putting an ingredient with massive therapeutic benefits in their edible products.
This is a step in the right direction: Eliminating the stigma surrounding CBD and paving a path to better consumer acceptance of CBD.